Connecting through a social network is what we call social WiFi. While it may seem like a trivial process, primarily based on the access code, it is one of the most powerful options that a business or public space can offer for cost-effective and highly targeted digital marketing.
Therefore, each business has the ability to create a platform tailored to its needs and specifications, transforming its wireless network into a seamless Wi-Fi connection experience. This can provide:
- Collection of Valuable Customer Data
- Visitor Metrics Recording
- Automated Assurance for Marketing Campaigns
As a result, the business gains a new revenue channel and opportunities for income generation.
A significant percentage of businesses today offer visitors access to the internet via Wi-Fi. However, visitors may not enjoy a seamless connection experience due to required secret access codes, complex connection coupons, possible lack of security and protection in the connection, confusion for the visitor during access, and no benefit to the providing business.
More and more businesses are recognizing the importance of free Wi-Fi in local establishments. This service is increasingly needed as 75% of smartphone owners connect their devices via Wi-Fi. Moreover, three out of four customers admit that Wi-Fi availability in a business affects their purchasing decision. One in two customers chooses a restaurant based on Wi-Fi availability, while 90% say that Wi-Fi is the most important amenity for a comfortable stay in a hotel. On the other hand, one in two small businesses admits that customers spend more money when Wi-Fi is available.
Therefore, businesses that choose to have the appropriate equipment, providing access to many visitors simultaneously, can have a Social Wi-Fi marketing platform, significantly improving their ability to connect and understand their customers.
Highly visited spaces suitable for offering this service include:
- Businesses with Repeat Customers (restaurants, cafes, retail stores, cinemas, theaters, institutes)
- Customer Waiting Businesses (car dealerships, dental clinics, medical offices, banks)
- Businesses with Extended Customer Stays (hotels, tourist accommodations, parks, sports venues, museums, camping sites)
Why is it important for local businesses?
Social Wi-Fi marketing allows businesses to attract and keep customers happy by always offering them the best. As a bidirectional communication program, it gives businesses the opportunity to:
- Understand who their customers are, what they like, and their behavior
- Maintain and increase their presence through digital marketing campaigns and email newsletters to increase customer loyalty
- Collect customer data and use it for targeted offers, etc.
These are the key reasons for choosing to connect through social media accounts. These accounts offer a valid email and secure communication with customers as they are platforms with high public visibility. They also provide the ability to redirect users to an app store, ask for their opinion, direct them to the website, and communicate advertising campaigns (coupons, offers, email newsletters, daily offers).
All the data collected through these accounts can be found in a program connected to the platform, providing details such as real-time analytics, graph reports, detection of consumer habits, and demographic characteristics.
This data constitutes customer information and can be used by the business as marketing tools. Additionally, it’s crucial to mention that the channel created has the ability to offer advertising space for other businesses. Consequently, we can attract such businesses and benefit from them.
